Audience led, pleasure driven strategy


Pleasure is the most powerful of human drivers


It’s hard wired into our DNA but is more complex and sophisticated than many of us might think. Of course, there are the primary, fundamental pleasures necessary for survival. But pleasure also operates at a higher, more cerebral level. In fact there are over 50 forms of pleasure which drive the way we behave and the decisions we make every day

That’s why The Monday Project takes pleasure seriously. Helping companies harness the amazing power of pleasure through… 

Pleasure is not a luxury, but a profound psychological need.
It is at once an emotional payment for successful action and an incentive to continue acting
— Nathaniel Branden, psychotherapist

There is a pleasure for everyone

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