Whether we recognise it or not, we’re all pleasure-centric.

Because the need for pleasure is the most powerful driver of human behaviour

But pleasure is far more complex and sophisticated than many of us might think.

It can be immediate, visceral and personal.

We’re all motivated toward what we believe will create pleasure. We want nice fast cars, holidays, that chocolate bar, a new cell phone or the latest book from our favourite author. Possessing or consuming these items feels good – it creates pleasure.
— psychologist Peter Shallard